I saw something in a report on CES a few weeks ago that described this new technology. Apparently the blacks are the best out of any displays we currently have, and the contrast ratio is supposed to be close to 100,000:1 by the time they start production THIS YEAR. According to recent reports, it could start at a price lower than plasma when it first came out. They will only be producing panels larger than around 55 inches diagonally.
Read about it HERE.